--- title: How a Western Software Company is Succeeding in China description: How a Western Software Company is Succeeding in China --- [![ADGLogo_embedded](https://www.adgchina.co/hubfs/ADGLogo_embedded.svg "ADGLogo_embedded")](https://www.adgchina.co/?hsLang=en-us) - Solutions - [China Growth Platform](https://www.adgchina.co/adg_growth_platform) - [Partnership Development](https://www.adgchina.co/en/technology-partnerships) - [China Advisory & Local Solutions](https://www.adgchina.co/china-market-services) - Network - [Partners](https://www.adgchina.co/ecosystem) - [China Insights](https://www.adgchina.co/china-insights) - [中文](https://china.adgchina.co/) Let’s Talk [×](https://www.adgchina.co/china-software-success-report#close) ## Success Story:   # Winning in China is possible for software companies   See how this global software company methodically built its China business. **In less than 18 months, China became its fastest growing market.** You’ll learn how they: - Protected their IP and overcame piracy - Built a productive China reseller network and partner program - Used omni-channel marketing for awareness, lead gen and trust - Created an effective pricing and in-country purchasing system Download the report.  Download Now! ![Proof that Western tech companies can win in China](https://www.adgchina.co/hubfs/ADGChina_April2022/Images/How-a-Western-Software-Company-Succeeded-in-China-presented-by-ADG1024_6.png) [×](https://www.adgchina.co/china-software-success-report#close) ![Quote](https://www.adgchina.co/hubfs/ADGChina_April2022/Images/Copy-of-Untitled-7.png) ## From the report: *“The company’s products are well known globally, with the vast majority of customers outside of China buying directly from its global website. At first, the client thought its popularity meant that Chinese enterprise customers could be attracted through basic inbound marketing to support its already high brand awareness. However, piracy was so out of control that it was a real challenge for any potential buyer to understand if they were buying authorized products or not...”* ADG China - Solutions - [China Growth Platform](https://www.adgchina.co/adg_growth_platform) - [Partnership Development](https://www.adgchina.co/en/technology-partnerships) - [China Advisory & Local Solutions](https://www.adgchina.co/china-market-services) - Network - [Partners](https://www.adgchina.co/ecosystem) - [China Insights](https://www.adgchina.co/china-insights) - [中文](https://china.adgchina.co/) Alliance Development Group © 2026 Contact China Office 16B, Gateway Plaza 18 Xiaguangli, E. 3rd Ring Rd Beijing, 100027, China   [growth@adgchina.co](mailto:growth@adgchina.co) - -